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Influencer Marketing Lead

Remote / Travelpayouts

Reporting to the Head of Marketing, the Influencer Marketing Lead will develop, scale, and execute market-leading influencer & ambassador marketing strategies. You will create and oversee creators' activations for Travelpayouts with a continuous focus on finding new and innovative approaches while scaling the results of existing influencer partnerships. You will work with travel influencers from all around the world: USA, Australia, UK, Europe, etc.

What you will do:

  • start from scratch
    Developing, scaling, and executing market-leading influencer & ambassador marketing strategies and lead campaigns that resonate with creators and their audiences, driving authentic advocacy for the brand, awareness, and revenue goals.
  • recruit & build relationships
    Researching, pitching, and recruiting potential influencers and content creators in the travel industry who align with Travelpayouts’ target audience. Building, maintaining and growing mutually beneficial long-term relationships with influencers. Establishing contract-based partnership agreements.
  • plan campaigns ad manage contracts
    Overseeing the management of brand ambassadors and influencers, creating monthly influencer campaign calendars that engage & activate influencers. Creating a pipeline for UGC content collected through influencers & ambassadors.
  • tracking and reporting
    Setting quarterly KPIs for influencer and ambassador programs. Tracking, monitoring, optimizing, and providing analytical reports on influencer campaigns to ensure a positive ROI.
  • forming and managing a team
    You’ll be supervising 1 marketing specialist during the early stages. There’ll be a good deal of management involved (1:1s, setting KPIs), as well as teaching your supervisee the ins and outs of influencer marketing. Depending on the strategy you go with, you may be expected to formulate plans for the team and be in charge of hiring for additional positions.
  • communicate within a team
    Work cross-functionally with other internal teams: Product Marketing, Content Marketing, Customer Success, and Product teams.

What we expect from you:

  • 4+ years of influencer marketing experience, with a preference for candidates with demonstrated success in building programs with existing relationships with influencers and potential brand ambassadors. Experience in SaaS/B2B companies is a plus.
  • 2+ years of experience managing teams.
  • essential knowledge of blogging platforms and social media marketing across various platforms including Tiktok, Instagram, Facebook, Twitter, Pinterest, and Youtube, and a solid understanding of how to promote on them effectively.
  • excellent written and verbal communication skills. Strong negotiation skills with the ability to connect easily with various types of people, such as stakeholders and partners. Fluency in English is required.
  • highly creative mindset. You'll be required to generate and set up unique campaigns, know how to reuse influencers' content, and how it can be used for the PMM team to drive AAARRR metrics.
  • organizational skills, strong attention to detail, and the ability to produce high-quality results in a fast-paced environment.
  • self-motivated, adaptable, able to work autonomously or as part of a team.
  • extensive experience in analyzing data and using tools, including GA, to track and monitor campaign success.
  • a team player who can contribute to the broader team objectives.
  • deeply curious with a genuine interest in the creator economy and travel. Always on top of major trends and shifts within the industry.

What we offer:

  • full-time employment, flexible schedule;
  • competitive salary;
  • healthcare.

• awesome team • pool parties, terrace parties, everywhere parties! • chill office vibe • snacks of all kinds in the fridge

• awesome team • pool parties, terrace parties, everywhere parties! • chill office vibe • snacks of all kinds in the fridge

Benefits for Aviasales employees

Competitve salaries

We pay what you deserve - not a dollar less

Sports

We partially pay for sports: be it the gym or curling lessons

Language tuition

We’ll help you level up in your target language - c’est très important!

Medical insurance

We take care of you and partially compensate health costs

We cover co-working expenses

Because your workspace is important

Children's education

We'll help you pay for kindergarten and school fees

Distance working

We're cool with you working from home

👀 We also:

Launch rockets into space, test out flamethrowers and hold cat-Tuesday sacred