Lifecycle Marketing Lead
Travelpayouts is looking for a proactive Lifecycle Marketing Lead to build, optimize, and deploy our marketing and lifecycle campaigns. This position will be responsible for owning the full scope of the customer communication process — from building emails to designing customer journey flows, to deploying and measuring the campaigns. This role requires a unique combination of analytical and creative chops. You'll dive deep into customer data to optimize when/where/how we interact with each of our unique customers, collaborate with the product team to create new customer touchpoints and work with the content teams to develop on-brand messaging for each channel.
What you will do:
- develop and execute a lifecycle marketing strategy to increase nurturing, retention, and engagement;
- create and implement personalized messaging across various channels (email, push notifications, messenger, etc.);
- own campaign development, setup, QA and reporting to drive key business objectives (e.g., increase CR to paid user, upsell/cross-sell);
- identify trends and develop new insights in customer communications, recommend/execute responses to optimize campaign performance, customer value and retention;
- collaborate cross-functionally with other Marketing teams (Product Marketing, Content, Influencer, Demand Generation) Design, Product to deliver compelling new personalized customer journeys;
- support initiatives like demand gen and influencer campaigns, product launches, and events by building cross-channel communication around each;
- manage 1 direct report manager with opportunity to grow the team.
What we expect from you:
- 4+ years of experience in email or lifecycle marketing;
- 2+ years of experience managing email or lifecycle marketing department;
- experience owning all Communications and development of Campaigns;
- experience as a Content Marketing Manager, Copywriter or similar role;
- experience leveraging a complex marketing automation/CRM system. Ideal Mindbox;
- deep knowledge in customer segmentation and list management;
- highly effective working cross-functionally;
- excellent communication in person and online who is an avid sharer of findings and actionable insights;
- growth mindset, agile hands-on approach to work, ability to generate and test ideas;
- data analysis and Business Intelligence skills;
- customer journey mapping and customers segmentation skills;
- fluency in English required;
- basic knowledge of HTML is a plus;
- experience working within a B2B or SaaS company — a plus.
What we offer:
- full-time employment, flexible schedule;
- competitive salary;
- healthcare.
• awesome team • pool parties, terrace parties, everywhere parties! • chill office vibe • snacks of all kinds in the fridge
• awesome team • pool parties, terrace parties, everywhere parties! • chill office vibe • snacks of all kinds in the fridge
Benefits for Aviasales employees
Competitve salaries
We pay what you deserve - not a dollar less
Sports
We partially pay for sports: be it the gym or curling lessons
Language tuition
We’ll help you level up in your target language - c’est très important!
Medical insurance
We take care of you and partially compensate health costs
We cover co-working expenses
Because your workspace is important
Children's education
We'll help you pay for kindergarten and school fees
Distance working
We're cool with you working from home
👀 We also:
Launch rockets into space, test out flamethrowers and hold cat-Tuesday sacred