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Lifecycle Marketing Lead

Remote / Travelpayouts

Travelpayouts is looking for a proactive Lifecycle Marketing Lead to build, optimize, and deploy our marketing and lifecycle campaigns. This position will be responsible for owning the full scope of the customer communication process — from building emails to designing customer journey flows, to deploying and measuring the campaigns. This role requires a unique combination of analytical and creative chops. You'll dive deep into customer data to optimize when/where/how we interact with each of our unique customers, collaborate with the product team to create new customer touchpoints and work with the content teams to develop on-brand messaging for each channel.

What you will do:

  • develop and execute a lifecycle marketing strategy to increase nurturing, retention, and engagement;
  • create and implement personalized messaging across various channels (email, push notifications, messenger, etc.);
  • own campaign development, setup, QA and reporting to drive key business objectives (e.g., increase CR to paid user, upsell/cross-sell);
  • identify trends and develop new insights in customer communications, recommend/execute responses to optimize campaign performance, customer value and retention;
  • collaborate cross-functionally with other Marketing teams (Product Marketing, Content, Influencer, Demand Generation) Design, Product to deliver compelling new personalized customer journeys;
  • support initiatives like demand gen and influencer campaigns, product launches, and events by building cross-channel communication around each;
  • manage 1 direct report manager with opportunity to grow the team.

What we expect from you:

  • 4+ years of experience in email or lifecycle marketing;
  • 2+ years of experience managing email or lifecycle marketing department;
  • experience owning all Communications and development of Campaigns;
  • experience as a Content Marketing Manager, Copywriter or similar role;
  • experience leveraging a complex marketing automation/CRM system. Ideal Mindbox;
  • deep knowledge in customer segmentation and list management;
  • highly effective working cross-functionally;
  • excellent communication in person and online who is an avid sharer of findings and actionable insights;
  • growth mindset, agile hands-on approach to work, ability to generate and test ideas;
  • data analysis and Business Intelligence skills;
  • customer journey mapping and customers segmentation skills;
  • fluency in English required;
  • basic knowledge of HTML is a plus;
  • experience working within a B2B or SaaS company — a plus.

What we offer:

  • full-time employment, flexible schedule;
  • competitive salary;
  • healthcare.

• awesome team • pool parties, terrace parties, everywhere parties! • chill office vibe • snacks of all kinds in the fridge

• awesome team • pool parties, terrace parties, everywhere parties! • chill office vibe • snacks of all kinds in the fridge

Benefits for Aviasales employees

Competitve salaries

We pay what you deserve - not a dollar less


We partially pay for sports: be it the gym or curling lessons

Language tuition

We’ll help you level up in your target language - c’est très important!

Medical insurance

We take care of you and partially compensate health costs

We cover co-working expenses

Because your workspace is important

Children's education

We'll help you pay for kindergarten and school fees

Distance working

We're cool with you working from home

👀 We also:

Launch rockets into space, test out flamethrowers and hold cat-Tuesday sacred